𝐂𝐨𝐜𝐚-𝐂𝐨𝐥𝐚'𝐬 𝐍𝐞𝐩𝐚𝐥𝐞𝐬𝐞 𝐏𝐫𝐢𝐜𝐞 𝐏𝐮𝐳𝐳𝐥𝐞: 𝐀 𝐌𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬 𝐢𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

Ever feel like you've been expertly played by a brand? Let's break down a fascinating case study in consumer marketing, straight from Nepali market. For a long time, the psychological price point for a 2-litre bottle of Coke in Nepal was a clean Rs. 200. Consumers were conditioned to this price. Any direct hike would be immediately noticeable and could lead to sales friction and negative brand perception. A direct jump to Rs. 240 would be a jarring 20% increase. This festive season-a period of high consumption and positive consumer sentiment. Coca-Cola launched a promotional campaign. This wasn't a discount; it was a value-added promotion. The offer: Get a "free" glass with every 2-litre bottle.For full article refer to the Link.